Frequently asked questions
What is influencer marketing?
Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign.
What are the benefit of influencer marketing?
Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience.
very high ROI
Quickly builds trust & brand awarness
Effectvely reaches your target audience
You can reach new market faster
Your marketing will be relevant to the customer
What is an influencer marketing platform?
An influencer marketing platform is a large network of influencers across varying industries and categories. This solution is designed to help brands and top influencers connect to create content together.
How influencer marketing different from digital marketing?
Both the product & service are marketed to the target audience through digital / online world, however the approaches used are very different from each other. Influencer marketing utilises the brand association leverage strategy i.e. the trust of the social media influencer between him/her and his/her followers. However in case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC) methods are used to reach the target audience.
Is influencer marketing effective for all type of business?
Yes,influencer marketing is productive for all business types, including start- ups, SMEs and large businesses. For example- start-up, who have limited financial assistance can achieve better results (maximum reach) from influencer marketing due to its cost- effectiveness.
Where are influencer marketing campaign executed?
Influencer marketing campaigns are executed on top social media platforms such as YouTube, Instagram, Twitter, etc. For B2C brands, YouTube and Instagram work perfectly to achieve goals such as more sales and brand awareness. However, in case of B2B brands, LinkedIn and Twitter work perfectly.